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¡¡
Product to be Available to Consumers for the 2007 Holiday Season
SAN DIEGO, Calif.
—
October 23, 2007 — QUALCOMM MEMS Technologies, Inc., a wholly
owned subsidiary of Qualcomm Incorporated (Nasdaq: QCOM) and Ubixon Co., Ltd.,
a developer of ubiquitous portable consumer devices, today at CTIA WIRELESS IT &
Entertainment 2007 announced their
collaboration
with Audiovox Accessories Corporation to bring the industry¡¯s first direct-view
MEMS display to market. The Acoustic Research ARWH1 headset from Audiovox
Accessories is the first product to feature an Interferometric Modulation (IMOD)
display from Qualcomm. With an MSRP of $99.99, the ARWH2 headset will be
available in retail locations by November 2007, in time for the holiday season.
QUALCOMM MEMS Technologies, Inc. has developed the
industry¡¯s first direct-view MEMS display for mobile devices – a true
technological innovation that offers low power consumption and superior
viewability in a wide range of environmental conditions, including bright
sunlight. Based on a reflective technology, Qualcomm¡¯s display requires no
backlighting and as such consumes significantly less power than standard
displays in portable devices. The displays work by reflecting light so that
specific wavelengths interfere with each other to create color. The phenomenon
that makes a butterfly¡¯s wings shimmer is the same process used in Qualcomm MEMS
displays.
The Acoustic Research ARWH1 is
one of the
industry¡¯s first
Bluetooth
headsets capable of delivering visual information
–
such as caller ID, battery level and status alerts
–
as
icons and text on the main screen. Through the use of Qualcomm¡¯s MEMS display,
users are able to see this information in virtually all viewing environments.
The device includes a 3.5mm audio jack, allowing the use of any standard
earphones, an attachable/detachable clip and a five way button for easy control
of the headset.. In addition, the new headset includes the XEN 3D Sound solution
offering five distinctive sound effects, echo cancellation and noise
suppression, to provide a comfortable listening environment.
¡°We are excited to work with Audiovox Accessories to
bring Qualcomm¡¯sMEMS displays directly to consumers,¡± said Jim Cathey, Vice
President of Business Development of QUALCOMM MEMS Technologies, Inc. ¡°Customers
will immediately appreciate Ubixon¡¯s user-friendly design and Qualcomm¡¯s highly
visible, low power MEMS display.¡±
¡°In working with
Audiovox Accessories and Qualcomm, it was clear that all parties involved were
looking to push the bar higher in terms of the consumer experience,¡± said Su-Tab
Choi, chief executive officer of Ubixon Co., Ltd. ¡°We¡¯re eager for consumers to
realize the benefits of Qualcomm¡¯s MEMS display, enabling them to view song
titles, volume controls and incoming caller information at a glance, in
combination with the features of the Acoustic Research ARWH2
Bluetooth
headset.¡±
¡°This product has a
distinct difference that will resonate with consumers who have to have the most
innovative and highest quality wireless devices on the market,¡± said Lou Lenzi,
Senior Vice President of Product Management, Audiovox Accessories. ¡°We¡¯re
excited to launch this industry-first product under the Acoustic Research brand¡±
Qualcomm MEMS displays are a breakthrough technology
that delivers substantial performance benefits over competing display
technologies. The reflective displays require no backlighting and can be viewed
in bright sunlight and in a wide range of environments. These displays offer a
significant reduction in power consumption as compared to other display
technologies, extending device battery life and enabling new features.
QUALCOMM MEMS Technologies, Inc. is delivering the
industry¡¯s first direct view MEMS displays. Using advanced MEMS technologies,
Qualcomm MEMS displays support Qualcomm¡¯s overall innovation strategy of
increasing the capability of mobile devices while minimizing power consumption.
QUALCOMM MEMS Technologies, Inc. is headquartered in San Diego, Calif., with
offices in San Jose, Calif. and Hsinchu, Taiwan.
Qualcomm Incorporated (www.qualcomm.com) is a leader in
developing and delivering innovative digital wireless communications products
and services based on CDMA and other advanced technologies. Headquartered in
San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2007
FORTUNE 500¢ç company traded on The Nasdaq Stock Market¢ç
under the ticker symbol QCOM.
Audiovox (Nasdaq:VOXX) is a recognized leader in the
marketing of automotive entertainment, vehicle security and remote start
systems, consumer electronics products and accessories. The company is number
one in mobile video and places in the top ten of almost every category that it
sells. Among the lines marketed by Audiovox are its mobile electronics products
including mobile video systems, auto sound systems including satellite radio,
vehicle security and remote start systems; consumer electronics products such as
portable DVD players, Portable GPS, flat-panel TV's, extended range two-way
radios, multi media products like digital picture frames and home and portable
stereos as well as consumer accessories such as indoor/outdoor antennas,
connectivity products, headphones, speakers, wireless solutions, remote
controls, power surge protectors and media cleaning storage devices. The company
markets its products through an extensive distribution network that includes
power retailers, 12-volt specialists, mass merchandisers and an OE sales group.
The company markets products under the Audiovox, Jensen, Acoustic Research,
Advent, Code Alarm, Terk, and Prestige brands, as well as the recently-acquired
rights from Thomson¡¯s America¡¯s consumer electronics accessory business to the
RCA brand for Consumer Electronics accessories. The acquisition also includes
the Recoton, Spikemaster, Ambico and Discwasher brands for use on any products
and the Jensen, Advent, Acoustic Research and Road Gear brands for accessory
products. Audiovox already owns Jensen, Advent, Acoustic Research and Road Gear
brands for electronics products as part of prior acquisitions. For additional
information, visit our web site at
www.audiovox.com.
Ubixon Co.,
Ltd. (http://www.ubixon.net/English) is
an emerging
developer of ubiquitous portable consumer devices.
Headquartered in
Seoul,
Korea, Ubixon
currently
exports its patented Bluetooth products to North America, Europe and Asia.
Ubixon¡¯s parent company, Uclick Co., Ltd., is a South Korea-based financial
Internet portal and technology company.
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Qualcomm is a registered trademark
of Qualcomm Incorporated. All other trademarks are the property of their
respective owners.
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